With the launch of the second Social Brands 100, we’ve compiled some comments and insight on last year’s ranking by representatives from the ranked brands, industry and press.
The ranked brands:
Stuart Handley, Dell: The listening revamp
Claire Kavanagh, giffgaff: giffgaff leading the way: ranked telecommunications Most Social
Jas Dhaliwal, AVG: Top 100 social brands, how we came 15th
Sarah Pettegree, Bray’s Cottage Pork Pies: Say What? We’re What?
Anne McCrossan, Visceral Business (and SB100 panellist): The state of the social brand
Ted Hunt, thisishelpful (and SB100 panellist): Social washing
Neville Hobson: 100 brands ranked by social ability to engage
Helen Brain, Mediacom: The top most bestest social brands
John Bell: What makes brands social
Rosemary Bird, Pure Content: Brands embrace social media but not geo-tracking
Contagious: Social Brands 100
Retail Week: How retailers can become more sociable
Biz-community: Social Brands 100 launches today
Marketing Media Review: Dell, Nike и Starbucks возглавили рейтинг «Топ 100 социальных брендов»