The Social Brands 100 shortlist is here

Social Brands 100 has announced the shortlist of brands for its 2012 ranking. These brands now go forward into a final judging phase to be ranked from one to one hundred for the final Social Brands 100, which will be published on May 29th. It’s a great achievement to be shortlisted, so congratulations to all.

The shortlist has been compiled from a long-list of nearly 300 brands that were nominated via Twitter in January and February. Since nominations closed many hundreds of hours have  been dedicated to analysing the social interactions and behaviours of our long-listed brands. The methodology focuses on the detail of the interactions between brands and people in social spaces, and rewards those brands creating genuine win-win relationships on a consistent basis.

The analysis has been undertaken by social data analytics specialist, Brandwatch, and Headstream’s own analytics team, evaluating data from Facebook, Twitter, Google +, YouTube, brand owned forums, Foursquare and more.

Here are the shortlisted brands –

9 thoughts on “The Social Brands 100 shortlist is here

  1. wonga really social parasites who offer money to the desperate n needy at extortionate rates companies like these should be condemed not praised…offer £100 prize if 500 people thank you on their post… is bribery the only way the can get the comments?

    Appliances Online should have made top 100 their social branding and customer focus is excellent

  2. Pingback: Social Brands 100 shortlist announced | Brandwatch

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  5. Reblogged this on Met Office News Blog and commented:
    The Met Office is over the moon to have made the ‘Social Brands 100 shortlist’ for the 2012 rankings. This comes on the back of winning the best use of social media within the public sector at the Computer Weeklu Social Media Awards at the end of last year.

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