Social Brands 100 has announced the shortlist of brands for its 2012 ranking. These brands now go forward into a final judging phase to be ranked from one to one hundred for the final Social Brands 100, which will be published on May 29th. It’s a great achievement to be shortlisted, so congratulations to all.
The shortlist has been compiled from a long-list of nearly 300 brands that were nominated via Twitter in January and February. Since nominations closed many hundreds of hours have been dedicated to analysing the social interactions and behaviours of our long-listed brands. The methodology focuses on the detail of the interactions between brands and people in social spaces, and rewards those brands creating genuine win-win relationships on a consistent basis.
The analysis has been undertaken by social data analytics specialist, Brandwatch, and Headstream’s own analytics team, evaluating data from Facebook, Twitter, Google +, YouTube, brand owned forums, Foursquare and more.
Here are the shortlisted brands –