Early adopters in the US have been able to get their hands on Google Glass for a few months now, but Monday marked the launch of Google’s smart-glasses in the UK! Google glass allows users to snap videos and photos via the built in camera, whilst pairing the device to their Smartphone enables hands-free usage via heads-up display.
The gadget brings the connected consumer closer to technology and content that matters to them; satisfying always on needs by delivering information in the right place, at the right time. This customer-centric approach enables a user to digitally explore whilst being active, and living lighter. Google glass is available in multiple shapes, colours and frames; designed around the lifestyle of each user but comes with a hefty price-tag of £1,000.
Google stress the project is still a work in progress, but invite users to join their open beta and help shape the future of Google Glass. Will this be an item you’ll be adding to your impending Christmas list? – At least that way you’ll be giving people a chance to save up!
The latest innovation to come out of Amazon Fresh is Dash – an attempt to make shopping easier for the consumer.
Amazon Fresh is a same day and early morning delivery service of fresh groceries and everyday essentials, currently only available stateside. However if this wasn’t good enough, the development of Dash allows effortless shopping throughout the day as the remote control style device enables members of a family to add items to their shopping list from around their home simply by saying or scanning the object. The best thing too, never will you run the risk of forgetting items again as Dash remembers so you don’t have to!
We love this concept, far gone are the days of traipsing around the supermarket with a scraggly shopping list! Although unfortunately signing up is an invitation-only process… ours must’ve got lost in the mail.
2014 has introduced a digital revolution for the main sporting events, first with the World Cup and now with Wimbledon set to be the most social tennis tournament yet, with 63% of UK Twitter users planning on following the championships. Kicking off this week, Wimbledon’s Twitter feed is rife with real-time coverage, live updates and even a #QueueSelfie competition, encouraging spectators to snap themselves to win goodies from the Wimbledon shop.
The launch of #WelcomeBackAndy came when Andy Murray walked back on centre court to play his first match. The campaign invited all fans to engage with the hash-tag and @Wimbledon profile, to receive one of five signed digital photos of Murray winning the championship last year, personalised to feature a message and their own Twitter handle.
In addition, this year marks the first year where the screens on Henman’s Hill (or if you prefer, Murray Mount…) will feature crowd-sourced social interactions relating to Wimbledon – sharing photos, tweets and votes of those talking about the tournament.
Follow Wimbledon on Twitter, here!
After Luis Suarez shamefully bit his third footballer victim on Tuesday night in the Uruguay V Italy match, brands were hungry to jump on the back of the trending topic with real-time marketing ploys. Twitter was filled with brands, unsurprisingly predominantly in the dental hygiene or food industry, tweeting their humorous quips to the apparently hungry footballer.
- Trident Gum were one of the brands to jump on the hype, tweeting: ‘Chew Trident. Not soccer players. #ITAvsURU’ – @tridentgum
- Similarly so were mouthwash brand Listerine: ‘We recommend a good swish after grabbing a bite of Italian. #WorldCup#PowerToYourMouth’ – @ListerineGlobal
- Along with the likes of chocolate giant Snickers: ‘Snickers: more satisfying than Italians. #LuisSuarez’ – @SNICKERS
- Even the official handle of Major League Baseball’s contributed to the conversation: ‘There’s no c̶r̶y̶i̶n̶g̶#biting in baseball.’ – @MLB
As a result of his behaviour, the football star could be facing a two year ban from the sport. I wonder what relevant witticisms brands will come up with when that verdict is leaked!
Since Facebook have continually been updating the layout of their pages based upon their growing focus towards visual content, the sidebars on the platform have become largely redundant. The introduction of newsfeed ads was accompanied by larger, eye-catching images which naturally gained more traction than the largely-overlooked adverts pushed to the sidelines. However good news for brands and marketers as times are a changing and Facebook is now introducing enlarging the images in their sidebar ads by over 50%, in a bid to compete with the newsfeed ads. To support this Facebook is minimising the amount of adverts which appear in the sidebar, streaming them down to just one or two as to not over-populate and confuse the user, allowing more obvious discovery.
With these developments enabling sidebar ads to appear more like newsfeed ads, the 20% text to image rule will now also applies across the board, with the ad needing to consist of 80% image. These changes will come into effect come August, so we have a month to organise our new sidebar content. On your marks, get marketing!