Headstreamâs objective was to raise awareness of The Body Shop with beauty bloggers, reignite passion for the brand and build strong long-term relationships.
To achieve this we carried out a full audit and analysis of the beauty blogosphere, monitored and invited relevant bloggers to an initial event hosted by The Body Shop in April.
The result was an unprecedented level of activity on blogs and Twitter prior to, during and immediately after the first event in April. There were very positive reviews of a number of products resulting in ongoing blogger outreach activity and a second event in August which tripled the number of bloggers engaged by the brand.
We now have an ongoing relationship with 60 key beauty bloggers and YouTube vloggers on behalf of TBS and have used the events to promote different product ranges and initiatives for the brand.
Recently we worked with The Body Shop to put on a blogger event, introducing bloggers to each other and to The Body Shop products. It was a great success!
Below are some of the comments from our lovely bloggers!
âThank you so much for today! Best event yet! It was so nice seeing a lot of faces again and some for the first time.â
âThank you for organising such a wonderful event yesterday. It was really good to learn more about The Body Shop, I shall be blogging this weekend :) It was a really enjoyable day, I don’t think any of us wanted to leave!â
Laura’s Bloggy Blog
âThanks for yesterday, It was great and I am extremely thankful. Your team did a great job and I truly appreciate it so much.â
âI had an amazing day yesterday. Really enjoyed it. I had a brilliant time from the moment I got there when I was very kindly greeted with a glass of champagne. I am so excited to try all these products out and I’m so happy I got a bottle of the Love Etc; perfume.â
Let there be shopping
âThanks again for yesterday – the event was fantastic!â
To coincide with the launch of The Body ShopÂ® Special Edition Pearlescents Make up Collection, The Body Shop are running a fabulous competition giving bloggers theÂ chance to win make-up artisit Chase Aston at their home anywhere in the UK (or other mutually convenient location).Â The winner will have Chase Astonâs magical make up fingers at their disposal for a few of hours of make up fun.
To win, simplyÂ create an autumn look using theÂ Pearlescents collection from The Body Shop and send two pictures (one full face and one closed eye) toÂ firstname.lastname@example.org. Â Chase Aston will shortlist the 10 finalists and then itâs up to the public to vote for the winner! We look forward to seeing all the entries!
Last Thursday, Headstream hosted the second Body Shop bloggers event at Sketch in London. We invited over 40 key beauty bloggers to the event, who learnt about the new Body Shop fragrance Love Etc and how it was created and the gorgeous new Autumn Trend Make-up from Chase Aston.
It was a fantastic event in a stunning location, which was well received by all the bloggers resulting in lots of excellent reviews! Have a look at some photos from the event on our Flickr page.
It was interesting to read an article on Cosmetics Design Europe Â recently which discusses how cosmetic brands are not utilising social media in their marketing activity.Â
âWhile many cosmetic companies have some presence in social media, Viton said very few are truly committed and many approach it in the wrong way.âÂ
However at Headstream we have been successfully utilising social media by engaging bloggers by hosting numerous blogging events for our clients LâOreal and The Body Shop. This has given bloggers a real insight into the beauty industry, which resulted in positive endorsements online. We also contacted bloggers who couldnât attend the events and asked if they would like to choose some products to review, which again resulted in positive coverage and awareness online. We are really pleased to be planning two more events to continue building relationships with bloggers and promote some exciting new products this autumn.